Time for a rant!
Finding myself increasing peeved by companies, web developers, designers and the like who assume they can advertises on my sites, newsletters and email to my tribe. Powered by, designed by, crafted by, delivered by!
Enough already! Its the same thing that makes realtors and agents leave their for sale signs up on your property for longer than they should. Its vendor paid advertising and it bites. Its an insult because its assumptive and not at all ever politely asked. Its is the latest bastion of permission spamming to be ignored.
Watch out cause Im gunning for YA. And I mean you Infusion soft and Kajabi and other services we pay for. Stop assuming you have the right to label my site tabs with your name…its an opt in not an opt out.
Slimy and offensive!
The first three activators for growth are about clean business systems that get the necessary side of business growth done. They are honest activities and getting clear on these three primary activities will do more to either bring cash in or at the very least bring insights as to why what you are doing is not working as well as it could. The feedback is instant and measurable.
You handle enquiries and leads in a timely and effective manner
You up sell, cross sell and value add every transaction, and
You have a formal system for gathering and managing referrals
Many people are creatively developing ideas that either try to convert strangers, or require huge amounts of ‘out there’ exertion, when there is still business in the pipeline that needs to be converted.
Have you created a response to every request for information in your inbox? Have we identified if there is an existing client that has a need we are not meeting yet? Have we asked enough questions to take this current clients needs further? Are we formally asking for referrals and sending thank you gifts?
If the answer is ‘no’ to any of these then don’t get distracted by a new website, don’t invest in SEO, in other words take care of the business that is close and now, as opposed to far and when. There is little point spending time on uncertainty when you have a reality at hand that deserves your attention.
Leaders today need to go ‘old-school’ – they need to get back to those original base actions of meeting, talking and inspiring the people around them. They need to get out from behind their strategy and bring leadership to life.
In a media-dominated social-networked world, leaders can no longer lead from behind a desk or strategy. They need do much more than just make decisions; they need to inspire those around them to excellence and form the vital link between strategy and execution.
In Amplifiers, Australia’s foremost authority on Thought Leadership, Matt Church, explains how great leaders use the art and practice of motivational leadership to light the path to success and inspire others to take that journey with them. Amplifiers are the masters of maximising human potential and developing other great leaders.
According to Church, “motivational leadership is not a ‘nice to do’: it’s a necessity, and one that becomes increasingly needed as we move further into the technological age where we find ourselves time poor and information rich. We need leaders who can take this data deluge and provide meaning, engagement and relevance around all the stuff that matters.”
Using lessons from leaders as Julius Caesar, Winston Churchill, Bobby Kennedy, and Barack Obama, Church explains how great leaders use the art and practice of motivational leadership to light the path to success and inspire others to take that journey with them. Likewise, readers will also learn how successful companies such as Apple and Nike have discovered and profited from the power of motivational leadership.
In Amplifiers, Church guides readers through the essential skills and strategies of motivational leadership, from effective communication frameworks and roles to proven guidance on choosing high-impact words when speaking to others.
Great leaders aren't born; they're made. For anyone who leads people, motivational leadership is the key to turning strategy into success.
Read Amplifiers and boost your leadership skills to a higher level.
The key to creating great messages is to structure them so that they dance across the full spectrum of left brain logic through to right brain creativity, and then from concrete specific examples up to high order contextual ideas.
In the spectrum model above, you can see that every idea exists at various levels of abstraction (the vertical axis). At one end of the scale, you have very concrete expressions. Tracking ideas across their compass points (speaking metaphorically) is an important part of motivational leadership.
Ideas also exist at various levels of logic and creativity (the horizontal axis). Just as we need both hemispheres of the brain, we need to mix logic and emotion.
When you try to connect with someone, the attempt can be seen as a battle between putting in too much information (south point in the model), resulting in the essence of the idea being lost, or making the message so simple (north point in the model) that is not seen as practical or relevant by those listening to it.
A snapshot of the five components of an idea is outlined below, and the full pink sheet process is taught as part of the MDE Program.
Make sure your ideas are full spectrum so that you can create great messages.
This month's e-book focuses on what it means to work with an outsourced, predominantly offshore Virtual Assistant. It has been downloaded over 10,000 times. Quick and easy to read, it details the benefits involved in working with a VA, how to find them, hire them, train them, as well as other extremely important aspects of working with VA’s to maximise your personal productivity and business growth!
- Find out why you need to work with a VA
- Tips on managing virtual assistants
- Learn how to build a mini virtual team
Every super hero had help and it's about time you did as well. You just can't keep trying to do everything yourself. There are not enough hours in the day for you to realise all of your dreams, if all you do is hold on tight to every activity in your day.
It's a pretty simple four step formula:
1. What are you good at? Do more of that!
2. What are you not good at? Get some help with that!
3. What do you love doing? Do more of that!
4. What does someone else love doing more than you? Find them and let them do it!
It begins with you analysing what you are doing each day and making sure that you are doing the high value activities as much as possible and obsessing about replacing the rest.
It's no surprise that my focus this quarter is on you getting more done, in less time, with greater happiness. Everything I will share across this next 90 days is around these three goals... it's selfish because I am continually challenging myself to do so and invite you to come along and share the journey.
Bottom line - GET SOME HELP!
P.S. Chris Ducker, the master of leveraging virtual assistants to achieve more, is in town on Tuesday 10th September for one day only. Register to attend the Chris Ducker Master Class and join 25 Thought Leaders who will have a business that is 100% lighter and 50% easier by Christmas.