There is an old Dale Carnegie saying: It goes - 'people don't care how much you know, 'til they know how much you care'.
Thought Leaders are knowledgeable people, often very objective and analytical around an issue that a business or person may be facing. I try to remember the importance of care factor. Without it, all your smarts, all your IP is completely useless.
My friend and Thought Leader Darren Hill, would tell you it's simply increasing your Humanity.
My dear friend Pete Sheahan, would tell me it's simply being Old School.
My customer experience mate Iven Frangi, would tell you that it's Good Business.
My technology and futurist friend Craig Rispin, would tell you it's being High Touch in a High Tech world.
However you look at it, show you care.
That's why so many profiteering businesses are getting all "do good" with corporate social responsibility and I think it's a great thing. Some may be faking it, but the power of kindness means that before long they'll be making it.