Thought Leaders, both internal and external to organisations need to raise their profile. It’s not about thinking in a vacuum, you don’t create your think from blank all the time. Here are the four ways to share content as a Thought Leader, I am sure there are more but these are a good weekly discipline. Kind of like the intellectual equivalent of running 4 times a week as a base to your health and wellbeing.
So the four posts:
- Create - this is of course the idea behind thought leadership. Create something new and add it to the world.
- Aggregate - this is about joining the dots, this plus this equals this. Scan the divide and conquer post in this blog for an example of how that looks.
- Propagate - this is about advancing someone else’s ideas. Pick people you respect and share what they think.
- Curate - become an art gallery where ideas related to your expertise are shown. In other words grab something from the net and with full attribution showcase it.
You could use this strategy on social media or as I do from my blog and then syndicate or feed it out to your social media channels.