Leaders today need to go “old school”. They need to get out from behind their strategy and bring leadership to life. They need to be able to make a difference personally. Their very role as leaders, the purpose of their existence, is to make a difference and the difference they make is one of amplification.
They need to be able to make more out of what is going on. They amplify the messages that matter, they amplify the commitment to getting things done, they amplify the positive mood in a culture and they amplify the results we get.
Amplifiers are those leaders who make a difference at all levels within a business, a community or a family.
The challenge is that being an Amplifier is a choice you make, more so than a promotion you get or a set of capabilities you develop.
We desperately need leaders who can lead. We need Amplifiers - those leaders who can reduce fear and replace it with confidence, reduce confusion and replace it with clarity, mobilising us all in pursuit of a better future. It's not a “nice to do”, it's a necessity, and one that becomes increasingly so as we move further into a technological age where we find ourselves time poor and information rich. We need leaders who can take this data deluge and provide meaning, engagement and relevance around all the stuff that matters.
Amplifiers are a new level in the leadership ladder, distinguishable from other levels by their ability to develop motivators and inspirers and not just be one themselves. In tech terms they are the new operating system. They take all the best bits of the previous five positive stages on the leadership ladder and add a final quality multiplication. They are not only motivating - they create motivators; they are not only inspiring - they inspire inspirers. They go from being the smartest and most inspiring in the room, and actually breed those qualities in others. As a result their effect is exponential. If one motivator can reach 150 people and an amplifier creates 150 motivators - they then reach 22,500 people indirectly. They become 150n. They have exponential and immeasurable impacts on communities and businesses.
Learn how to use motivational leadership to get things done in and around you. Get really good at being an Amplifier, it's not just talk and you do make a difference! We need Amplifiers!