In anticipation of the upcoming Master Class with Michael Port, this month's gift is a chapter from Michael's book; Book Yourself Solid.
Book Yourself Solid, reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. In this chapter, Develop a Personal Brand, Michael explains why Personal branding is far more than just what you do or what your web site and business cards look like. It is you — uniquely you. It allows you to distinguish yourself from everyone else: what is unique about who you are, what you stand for, and what you do.
P.S. Come and join me, along with a small group of Thought Leaders, at a very special Master Class with Michael Port, where you will have the opportunity to be up close and personal with Michael. We simply cannot wait!