This month's White Paper is The Power of Positioning by Matt Church; A chapter from the first book in the Ideas Series; Original perspectives on life and business by leading thinkers.
We are not what we do – but we do need to be able to answer the question, “What do you do?” in a way that makes us better known and creates more business. As a card-carrying introvert, I find the prospect of commercial networking about as attractive as having root canal treatment. Still, I recognise that without customers, clients and attendees at my events, my business would dry up quicker than a well in the outback.
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