“We are in an age of unprecedented change, it’s a ‘revolutionary’ time to be alive! The question we need to be asking ourselves is - ‘Am I leading that change?’ I believe we all have a choice to step up into personal, professional and social leadership. We have a choice to become agents for change, amplifiers, thought leaders to upgrade our thinking and lead our very own revolutions.”

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Entries in relationships (2)

Tuesday
Apr202010

Reality Rocks!

The world has gone digital. Let's take advantage of this and go physical. While everyone else is sending emails and getting lost in 'inbox overwhelm', why not send people real things?

As thought leaders we sell intangibles. As speakers, trainers, facilitators, coaches and mentors we create invisible things. We sell 'ideas'. It is critical to create touch points with our clients, physical and tangible elements of your business that people hold and experience.

Here are 5 things you can do to make things more tangible:

1. Create Audio CD's and DVD's and give them away. Of course you can sell them but they are also great $25 items that help you sell $25,000 services. Don't be afraid to give them away.

2. Write books! I know, easier said than done. It really isn't that hard. A book a year would be a fabulous target.

3. Get a nice letterhead. Seriously, in the age of digital, a quality letterhead or piece of stationery is the new difference. Make sure it positions you in some way and is not just bought at a gift shop.

4. Send other people's books. Buy books and audio programs for your clients and send them as gifts. Once again, this is a small price to pay for a bigger potential opportunity. You know that a thought leader's day is priced at a premium rate, so if a book helps you to sell one day, you can afford to send plenty.

5. Send colour scans or rip outs from magazines and newspapers. I have taken to sending real articles or buying several copies of a magazine and sending those.

So, spend some time thinking about some of the things you can adapt to make your business more tangible.

M@

Tuesday
Dec222009

Flights of Fantasy

I grew up reading fantasy epic books - love them!

In these stories the hero leaves no man or woman behind, saves damsels in distress and is basically loved for their personal sacrifice...

Recently I have learned, when you have a mission:

  • You can't take everyone with you...trying to will only cause you and them heartache. Sometimes the mission must go on and people who were with you at the start may not finish the journey with you.
  • People don't need saving by you (or me) and to be a rescuer is actually quite 'icky'.
  • You don't have to go through personal hurt to achieve amazing things. Take care of you and yours and do good for people and the planet. The two ideas are not mutually exclusive.
This is my last blog post before Christmas. You can track my thoughts on twitter and for the southern hemisphere Summer, I will be posting many thoughts to our new online television channel Thought Leaders Studio.

If you believe you are a Thought Leader, then join our social network at Thought Leaders Central. Charlie 'tremendous' Jones said, the key difference between who you are today and who you will be tomorrow are the books you read and the people you meet. If Charlie is right, and I think he is, you need to keep learning and meet the right people. I have set up the Thought Leaders Network to provide both of these elements. The mentors on Thought Leaders Central and Thought Leaders Studio provide inspiration and advice for great thinkers.

I am starting an additional newsletter in 2010 to supplement my personal one (what you are reading right now). The plan is to produce it monthly as a downloadable newspaper/magazine format. I will be asking my mates (the Thought Leaders Mentors) to contribute articles that inspire thinking and facilitate conversations that rock the planet. It is an opt in newsletter, so subscribe here if you would like to receive a copy each month.

Thanks for a great year.

M@

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