Before you open your mouth to speak, there are some questions you need to develop answers for, think of this as the pre-work for any speech.
7 Great Questions
1. The context
If you could summarise your speech in one word (x), what is it about?
2. The key points
What 3, 5 or 7 points are you hoping to make about that context (x)?
Why is context (x) important? This is all about answering the question, why this message?
Now that you have established that (x) is important, you need to make it urgent. So, why do we need to care about (x) now? Note: You will see at this point we are not discussing your points, simply the big picture context of your speech. This can normally be summarised in one word.
5. Problems (common)
What common problem/challenge or aspiration does the audience have that needs to be fixed?
6. Problems (deeper)
What deeper problem do they have to fix that your speech addresses?
What actions can the audience take after your presentation that will make a difference with (x)? (List 3 things the audience can do immediately to make a difference around (x))
Anyone can speak to drive business, they just need to learn the formula's.