A Three Word Anchor
I was sitting with a friend the other day who wanted to stay consistent with his friends and family. Quite often under pressure and stress, we lose ourselves and forget the behavioural standards we aspire to.
Caveat
I've heard it said that life is simple and it's us humans who make it complex. What I'm about to propose is hugely simple and as such, it lacks a certain elegance. We are all complex, beautiful and amazingly diverse individuals. It's our individualism that makes people so wonderful.
Background
I sat in a branding workshop a long time ago and the presenter suggested that you should be able to boil the brand essence of a company down to three words. I wondered if this might be true of my father brand or my husband brand.
To boil a person down to three words, in some ways lessons their uniqueness. All that being said, I shared a strategy with this friend of mine and he thought it was useful.
Key idea
So, here is the activity:
Quite simply, describe yourself in three words.
As a father and husband I am Clear, Present and Practical .
My friend is Organised, Caring and Responsible .
We both wrote these down and committed to living up to and into these three words (at least).
You are more than three words and yet it's comforting to know who you are to stay on point when under pressure.
Just a thought!
M@








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