I am a big fan of TED. (Be sure to check out the TEDx Sydney Event in 2 weeks time by the way)... I have it on good authority that the speaker briefing before you go on stage to 1000 of the worlds leading thinkers is..."Say whatever you want, just be profound!"
No pressure. Be profound! Sure, no problem…
But it makes sense, it's not only at the wildly amazing event like TED that you need to bring your thinking. Thought Leadership is the new imperative.
It's getting harder to stand out in your career or business.
It's also getting competitive out there as the gap between the developed and the developing worlds close. India alone is creating thousands of technically qualified accountants, engineers and IT graduates each year. Knowing something is now not enough. It gives you less and less competitive advantage. The world is most definitely flatter.
It's also hard to know who to trust when it comes to the presentation of ideas. Do we trust the newspaper, the 6 o'clock news? Do we trust our politicians? Our Priests? Individuals are the trusted advisors again - not brands. Political parties, Church's are definitely brands. It's the individual within those brands that matter now. Maybe we are in the age of the rockstar thinkers. Not necessarily the classical thinkers.
There is an exponential increase daily in the amount of information we could choose to be across. The amount of knowledge on the planet is not only doubling every time you blink but the ability to access that information is accelerating as well.
In a recent Wired article, a case was made that scientific method as we knew it is dead! It used to be that clever people had theories and that these were thrown at other clever people who either tried to prove or disprove theories. Now its less about clever theories proven and more about the ability to gather vast amounts of data and extrapolate or recognise patterns.
In short, now is the time for Thought Leadership. It's time for the sharing of great ideas. In fact, going beyond sharing and activating great ideas on the planet. Regardless of your personal position or politics, it's the way in which the Al Gore Documentary; An Inconvenient Truth is pitched that made it work. It's the same with Barack Obama and his run to the whitehouse.
A You Tube video can achieve cult status in days if it presents an idea whose time has come.
Increase your Thought Leadership…
- Write something and send it out.
- Volunteer to present at the company conference.
- Offer to mentor others in your business.