From Gimmicks to Signature Styles

Thought leaders need to stand out.

Bono's glasses, Seth Godin's bald head, Malcolm Gladwell's afro; are part of their brand.

How do you do this?

1. Whatever you choose to use as a signature needs to be congruent with who you are. Choosing to wear cowboy boots and a big buckle will only work if it's who you have been or who you are. Otherwise it's an affectation that's a gimmick.

2. You need to build a constellation of elements, not just one. It's when you put several small ideas together in a constellation that you get a signature style.

3. It's helpful in some way to others. Maybe in only that it helps them remember your key idea or message.

Keep thinking.

M@

Thought Leaders Magazine - May/June Edition

This weeks blog coincides with the launch of the May/June Thought Leaders Magazine and so I have decided to let it be the blog and a gift this week.

It's digitally delivered, so download your copy now. Packed full of great information and in a well laid-out, easy to read format.

Thought Leaders was created to help clever people be commercially smart and leverage the power of their ideas. The whole Thought Leaders movement is powered by our mentor community and supported by our online platforms.

Here is a list of all the Thought Leaders sites and how they might be useful to you. I'd suggest the following:

1. Download the Magazine and enjoy - www.thoughtleadersmagazine.com
2. Check out what thought leadership is all about at our online TV channel - www.thoughtleadersstudio.com
3. If you like what you see, then become a member (FOC) via our online social network - www.thoughtleaderscentral.com
4. Attend a summit in a city near you - www.thoughtleaderssummits.com

Cheers,

M@