White Paper: Book Yourself Solid

White Paper

In anticipation of the upcoming Master Class with Michael Port, this month's gift is a chapter from Michael's book; Book Yourself Solid.

Book Yourself Solid, reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. In this chapter, Develop a Personal Brand, Michael explains why Personal branding is far more than just what you do or what your web site and business cards look like. It is you — uniquely you. It allows you to distinguish yourself from everyone else: what is unique about who you are, what you stand for, and what you do.

Download the chapter from Michael Port's book here

Enjoy!

M@

P.S. Come and join me, along with a small group of Thought Leaders, at a very special Master Class with Michael Port, where you will have the opportunity to be up close and personal with Michael. We simply cannot wait!

White Paper: Thought Leaders Extract

White Paper

This month's White Paper is an extract from the book Thought Leaders; How to capture, package and deliver your ideas for greater commercial success.

Written by Matt Church, Scott Stein and Michael Henderson, this book is a call to action for you to think well! We want you to capture your great ideas and package them up so you can share them with others and ensure that your ideas get out into the world and be so valued that you will be commercially rewarded for them.

This complete book will enable you to:

• Position yourself or your key people as the ‘go to’ subject-matter experts in your industry so you stand out from the crowd
• Use Thought Leadership strategically to attract and retain the best talent
• Move beyond consulting and step into Thought Leadership to get greater commercial leverage from your ideas
• Understand the business necessity of Thought Leadership and harness it for competitive advantage
• Unpack an accessible plan for developing expertise by mastering the nine core skills of Thought Leadership.

Download your complimentary copy of the extract today. We only ask that you please complete a few brief questions prior to downloading.

Enjoy!