What is Thought Leadership?
An expert knows something, a Thought Leader is known for knowing something. Thought Leaders are professionally famous experts. There are three domains where thought leaders stand out;
- They may appear as independent consultants who share and often sell their thoughts
- They may be entrepreneurs who use industry profile to drive their business
- They may be embedded in large organisations and use their thought leadership to influence business outcomes.
Why does it matter?
As the worlds information continues to become more accessible to all, it’s critical that we know how to apply it. Thought Leadership is about sharing wisdom in a way that is relevant, thorough, elegant and often unique. It's about capturing information, packaging it in a way that increases understanding and being able to deliver it in the most valuable way.
Why does it matter now?
We are experiencing a pace of change right now that is incredible and unprecedented. There is no doubt that the world is both faster and flatter than it's ever been. We have always and I suspect will always need leaders who can supply the WHY we do what we do. What’s become even more critical is someone who can provide the HOW. Motivational leaders provide WHY, Thought Leaders provide HOW and WHAT.