Leveraging Positioning for business growth
The following model shows the 6 core strategies for generating business growth. Thought Leadership Marketing impacts on all 6 and delivers specific solutions for the highest impact strategy 'Positioning'.
David Ogilvy the advertising and marketing genius said "we know that 50% of your marketing works, we just dont know which 50%!" There is no doubt that smart businesses needs an edge. Both budding and mature businesses can gain that edge by leap frogging over the traditional business growth strategies and adopt a Thought Leadership Marketing model.
Put simply the goal is to leverage the power of positioning.
- Start up businesses that need a fast go to market strategy.
- Mature businesses needing to position key staff for a succession plan.
- Service and information businesses that need to become the market leaders.
- Any entrepreneur who knows they need to do more with their business.
It's about competitive advantage. Go to your market and become the advice leader, set the pace that others follow. A plan that has you as the main entrepreneur (in bootstrap) or some of your key staff (in mature growth), presenting and publishing ideas that lead your industry is good business.
What we need to realise is that there is often a better way to deliver value into the marketplace. This program helps entrepreneurs nail their business growth model. It helps them understand what it is they know, who actually values that and how best to deliver it to the market.
Using a process that’s been market tested and refined for more than 20 years this program will help drive measurable business impacts.