Cool hunting is a term coined in the early 1990's, referring to a new breed of marketing professionals called coolhunters.... It is their job to make observations and predictions in changes of new or existing cultural trends. 

As Thought Leaders, you need to define the language. 
What word or words can you adopt or even adapt that define your ideas and express them in a way that is memorable and able to be repeated? 

Matt Church, the founder of Thought Leaders Global will step you through a thought clarifying process that will help you define your next big idea and sharpen your expression of that idea. This is key to commercialising expertise and ensuring what you do offer others is highly valued.

Watch the webinar below!

You can also download the PDF of Matt's Slides here