Expertise is great, but until it gets deployed in the real world and starts solving real problems, it's not really that useful. One of the great challenges faced by thought leaders is to go beyond the gathering of expertise, and develop the capability to bring others along for the ride as well. It's the challenge of moving from insight to influence - hence the name of this program.
In this video, Matt walks you through the key framework we teach to help thought leaders develop influence; the green sheet. It's designed to help you frame your expertise in a way that others genuinely care about, and connect it to problems they experience that you can help them solve.