It puzzles me that more people don’t commit more effort to becoming great public speakers. Becoming a confident and compelling speaker might be the most important skill for leaders in the modern business landscape. I’ve dedicated two decades to speaking professionally, teaching others the craft, and collecting and creating speaking resources. For someone with a lot of ideas and projects on the go, I’m pretty single-minded about speaking with impact! Last year I partnered up with Sacha Coburn and Col Fink to write Speakership, which details the methodology we’ve developed to help good speakers become great.

If you’re one of those people who feels like you should spend more time improving your speaking but haven’t yet made the leap, this Talking Point is for you. Speakership is designed to give the incentive, understanding and direction you need to become a great speaker. Below is the manifesto of the book, which unpacks exactly why developing mastery in public speaking is such a crucial tool.


Speakership is leadership. Every time you speak in public, you are auditioning for a leadership position
— James C Humes, US Presidential speechwriter

Speakership—the art of oration and the science of influence—is the new leadership imperative. Whether you want to increase your leadership credentials to grow your career; or build your communication skills as the head of your business to motivate staff and compel your clients; or deliver keynotes from stage to make public speaking your profession, this book was written for you.

We believe that speakership is the missing link between strategy and execution, between wanting to have people do something and inspiring them to take action. This book is a map for leaders who want to harness the power of presentations to influence their projects, their ideas, and their tribe. 

In this book you will find; 

  • the reasons to get great at speaking; 
  • the roadmap to achieving it; 
  • the frameworks and exercises required, and; 
  • a path to incredible personal growth. 

It’s a book we hope will provoke you into action. Too many people with so much to offer flirt with the idea of spreading ideas through powerful speaking, and then are overcome with the enormity of the task. Daunted by the lift that is required to get good at leadership speaking. We hope to inspire and encourage you to do more. Our great hope is that after reading this book, you feel prepared to stretch and challenge yourself, and to think more deeply about the leverage you can gain by being a leader who speaks. At the same time you will leave a lasting positive impact on the people around you and the world at large. 

Speakership is the missing link between strategy and execution, between wanting to have people do something and inspiring them to take action.

Communication has become one of the most puzzling paradoxes of our time. We live in a world that is hyper-connected; more plugged in, tuned in, turned on than ever before. Everything we need to know is just a swipe away on a mobile device the size of your hand that has more computing power than NASA used to put two men on the moon in 1969! Want to know the temperature in Brazil right now? The price of corn in Maine? How about finding an old friend from high school? Most likely they are just a google search away. The world has irrevocably shrunk. 

And yet, social scientists tell us that more and more people feel isolated and disconnected from their communities. They feel overworked, underpaid, misunderstood, and alone. Despite the capability to be ‘in touch’ twenty four hours a day, seven days a week, many people are disengaged and disillusioned. Business leaders know the struggle to engage and empower a workforce that clocks in, then checks out. 

The irony is that our ability to communicate is most likely the single biggest contributor to the success of mankind. The capacity for speech marked our key strategic advantage over the rest of the animal kingdom. Each generation was able to learn from the lessons of their forebears, giving them a head start on survival that led to humans becoming the dominant predator in almost every ecosystem on the planet. And yet, word of mouth wasn’t scalable. It was a cumbersome one-to-one, or one-to-few process that was limited by the amount of information that could be reliably transferred from one single mind to another. The pace of innovation and development was inexorably slow. 

The evolution of the written word was the catalyst for an enormous shift in human potential. Suddenly a single author could disseminate their ideas widely, and each reader was free to create, innovate, and develop ideas built on the work of generations of scholars and inventors who had gone before. A literate person could learn by early adulthood what had previously taken a whole lifetime to learn, and then devote the rest of their lives to exploring and expanding a body of knowledge. 

Business leaders know the struggle to engage and empower a workforce that clocks in, then checks out.

About 110,000 generations passed between our ancestors who used stone tools, and those who learnt to control fire. Another 20,000 generations lived and died before the Sumerians developed reading and writing. Just 250 generations later, an evolutionary blink after the invention of literacy, Neil Armstrong stepped onto the moon. The pace of human development is accelerating at an exponential rate. It’s sobering to imagine what might be achieved within just 5 or 10 generations of the birth of the internet. Colonies on other planets, renewable energy sources providing almost unlimited power at low cost; possibly even the development of medical science to the point where humans can choose not to die. 

The nature of the society we live in is radically changing. Easy access to information has transformed the world and continues to enable progress at lightning speed. With history recording the successes and failures of every field of human endeavour, we are no longer limited by the amount of information that can be remembered and passed on by word of mouth. The internet makes it easier than ever before to test and discard bad ideas. 

We are living in exciting times! And yet, many of our organisations are crippled by indecision, lack of leadership, and lack of clear direction and vision. This trickles down to an employee base that seems unmotivated, disinterested and transient. To say we have a crisis of engagement is to understate the problem. 

As a 20 year veteran of the industry, winner of Australian Speaker of the Year, and recognised as one of the top ten most influential motivational speakers worldwide, there are very few people that understand the market for paid professional speakers like Matt Church.

Speakers are unique in that they respond to the commercial opportunity created by someone else, which makes creating a successful public speaking practice a very different animal than most other small businesses.

What's different about this program is that it is not a speaking-skills capability course. It's a system for making money as a professional public speaker. It's designed to open your eyes to the way that the speaking 'game' works in Australia, and give you the tools and understanding you need to craft a commercial angle that will resonate with the market.

At the completion of this program you'll:

  • understand the distinction between public and professional audiences
  • know the three kinds of buyers and what they want from a speaker
  • learn the ten types of speeches, and what to deliver in each one
  • make great progress in sharpening your commercial pitch to conquer the 1000 day game that is becoming a well paid professional public speaker.

Join Matt in Sydney on 29th & 30th May to get yourself ready to be Paid 2 Speak.


The challenge faced by many organisations is the uncertainty and complexity of their commercial reality. They’re developing 5 year strategic plans when even the best data analysis doesn’t have sufficient predictive power to show us what the changing landscape will look like. We can make educated decisions for the next 12- 36 months, but beyond that? Anything could happen, and most probably will. Executives are juggling the tightrope of expensive risk-taking with the potential pain of missing the boat on the next big thing. In this Age of Disruption, no industry is safe: computer companies are eating the record labels for breakfast, highly educated and ambitious low-cost workers are transforming traditional safe houses like law and accounting. Magazine publishing? Taxi cabs? It’s tough. 

If that’s the bad news, the good news is that opportunity is all around us. Everywhere we look. It’s never been more possible to create work worth doing. The stories of successful start-ups, the philanthropic endowments of some of the world’s wealthiest, the innovative ways that more and more people are providing products in new and inspiring ways, these things fill us with hope and confidence. But make no mistake, it’s a jungle out there! 

Speakership is the key to inspiring teams to seize new opportunities, and motivate people through change and disruption.

Speakership is the key to inspiring teams to seize new opportunities, and motivate people through change and disruption. Use it well and you will show confidence as a leader, increase collaboration amongst your teams and ultimately become the personal catalyst that kickstarts progress on those big change initiatives. 

Embed speakership in your organisation and you will reduce silos and increase knowledge sharing. It gives you the ability to shape both internal culture and external perceptions, positively promoting the business with powerful memes. Speakership sets the pace of the business; it’s how you energise people to act. 

When your best people lead out loud, you can stake a claim to territory in the market and build a reputation as thought leaders. Ultimately, you can shift from a business to a brand by becoming an integral part of the cultural landscape. It enables your people to achieve success on the triple bottom line; commercially, professionally, and socially. 

When your best people lead out loud, you can stake a claim to territory in the market and build a reputation as thought leaders.

So in this cauldron of competition, volatility, and constant change, what are the essentials for survival? Who are the employees, the managers, the executives, the entrepreneurs that can bridge the gap between the struggles of today and the possibility of a brighter future ahead? The leaders of yesterday who hide behind their memos, and flow charts, their tick boxes and the big door of the corner office, simply won’t make it. They are managers, not leaders. But we don’t need more managers. 

We believe that the future won’t only belong to the idealists, and the visionaries. Not only to the venture-funded capitalists and their teenage techies. The leaders of today who will take us into an unknown tomorrow will not rely solely on the modern technological tools that have created this feeling of disconnection and ennui. Instead, they’ll draw on the early strategies of our ancestors that led to our ultimate success. They will share stories, navigate change, create energy and map out paths for others. 

Speakership is the new leadership imperative, and it’s based on old fashioned high-touch leadership. Don’t inform; inspire. 

Speakership is the new leadership imperative, and it’s based on old fashioned high-touch leadership. Don’t inform; inspire.

Speakership is leading out loud. Personable and accessible leaders, influencing and inspiring their people to action by sharing messages that matter. Speakership is the partnership of powerful memes and masterful oration. 

For all the incredible discoveries that the written word has enabled, it has limitations. Firstly, as a source of inspiration and influence, it appeals to only a portion of a population. Right before a big game, world class coaches don’t send a well crafted memo to their players. They get into the changing room and deliver powerhouse speeches. 

As incredible as an idea can be, the written word is rarely as compelling as when it’s delivered personally. If you want to tell someone you love them, you look directly into their eyes and say those three magic words. Out loud. Words simply carry meaning. Conviction is what gives them their true power. 

A leader creates clarity from confusion, turns fear into confidence and mobilises people to act in pursuit of a better future. You can’t lead your team into battle with an underwhelming whisper. 

Those who can articulate the way forward, who inspire with powerful messages, who motivate and provide clarity and make meaning when they speak; these will be the leaders of the near future. Your ability to step up and cut through the noise of mass media, to provoke new insights, to challenge the status quo and bring every group you speak to closer to the central vision of your organisation is what will set you apart. 

You’ve got to get good, really good, at speakership. Sharing your voice to larger and larger groups. 

You’ve got to get rockstar good at spreading messages that matter. Sharing your ideas with the world. 

You’ve got to get rockstar good at spreading messages that matter. Sharing your ideas with the world.

The notion that you influence those around you with the quality of your ideas and the conviction with which you deliver them is not new. History is steeped in the rallying cries of great men and women who have stood up and led—out loud—and in doing so brought others together to build movements and campaigns that have quite literally changed the world. 

As we write this, the most popular TED talk of all time—Sir Ken Robinson’s treatise on schools killing creativity in children—has been viewed almost 44 million times, and not always just by a single person at their PC. It’s been shown in groups, classrooms, conferences and more. Consider the impact that twenty minute presentation has had around the globe.

Think of the number of lives that will be different (and better) as a result of that meme being powerfully shared with educators the world over. This is a shining example of speakership. If the only thing Sir Ken did in his life was deliver that speech, he would have had more impact on the world than 99% of all people that have ever lived. 

Now more than ever, we need inspired leaders who inspire us. Challenging leaders who challenge us. Now more than ever, speakership is leadership. 

Now more than ever, we need inspired leaders who inspire us. Challenging leaders who challenge us. Now more than ever, speakership is leadership.

In business and in life, mastery of speakership creates opportunity and impact. Those willing to invest the time and effort into developing their speakership skills will inevitability find themselves with more opportunities, more invitations, and the growing confidence to take those opportunities in both hands. There isn’t a personal development program in the world that will accelerate your leadership growth more than committing to standing on a stage, or at the front of the meeting room, and auditioning to lead. Speakership is leadership, and every tribe needs a leader. Will it be you?


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